About TACTIC Asia Europe Consulting
Bridging Businesses, Building Success
TACTIC Asia Europe Consulting, headquartered in Gdańsk, Poland, is dedicated to supporting cross-border business development between Asia and Europe, with a strong focus on helping Chinese-speaking enterprises thrive in the European market.
We work closely with companies at every stage of market entry, offering comprehensive, end-to-end services tailored to their unique needs. These include:
• Market and location analysis
• Company formation in collaboration with experienced legal and tax professionals
• Remote business operations and representation
• Localized marketing strategies and brand positioning
• Support with participation in European trade fairs and exhibitions
Our goal is to provide practical, culturally informed guidance that prevents costly mistakes, shortens time to market, and builds credibility from day one. We understand the challenges of entering a new business environment, and we know how to navigate them efficiently.
In addition, we assist European companies exploring the Chinese market. Through intercultural training, strategic consulting, and market-entry support, we help clients approach China with confidence. In partnership with IAIT – Institute for Automation and Industrial Technology, we leverage a strong network to facilitate high-value introductions to potential customers, business partners, and M&A opportunities across China.
At TACTIC, we believe that successful international expansion is built on more than just good strategy. It requires cultural fluency, local insight, and trusted relationships. That’s why we’re committed to bridging markets and cultures, empowering our clients to grow through informed, effective, and sustainable global development.
About our founder
The founder and CEO of TACTIC, Fabian Maier, is an established expert with strong international and intercultural communication skills, seamlessly bridging European and Chinese markets - in English, Chinese and German.
Prior to the foundation of TACTIC, Mr. Maier has leveraged his expertise in project management, international marketing, and Europe-China intra-company collaboration to drive successful business development and marketing initiatives between German and Polish subsidiaries and their parent company in China.
Mr. Maier's experience ranges from leading five international exhibition participations in Germany and the USA as the project manager, to managing the commercial aspects of an China-Europe company acquisition project in the machine-building industry.
With more than seven years of working for and later extensive collaboration with Chinese headquarters across various company functions, Mr. Maier brings a profound understanding of Chinese business culture, work methods, and organizational hierarchies.
His frequent visits to China for both business and academic pursuits have further enriched his expertise, allowing him to seamlessly navigate the nuances of cross-cultural communication. During his previous role, he was responsible for preparing internal company reports, strategic presentations strategic presentations and providing high-level live translations in business meetings between senior management of the headquarters and the subsidiaries between Chinese and English, ensuring clear and effective communication at the highest organizational levels.